PROJECT SUMMARY
For this channel, I focused on crafting consistent, branded content to be published pursuant to the editorial calendar I internally established. We created a system that ultimately increased our audience size, including several notable influencers in the space. Overall engagement increased anywhere from 150% to 400%.
PROJECT HIGHLIGHT
Copywriting all brand copy, the strategy was to further expand on the business’ ethos of “Digital Optimism” and map stories back to the business strategy of being a premier product agency with specific expertise in ethical innovation.
PROJECT HIGHLIGHT
Highlighting our amazing people to show our buyers who we are on the inside. Our host is also one of our lead practitioners, and top sellers.
PROJECT HIGHLIGHT
In this business’ B2B ABM sales strategy, we tailored this content to be specifically for our customer audience for account drivers to use in their client relationships. We wanted to feature founders, practitioners, innovators, and leaders from all backgrounds and industries.
PROJECT HIGHLIGHT
Ensuring accessibility through transcription.