Celebrating Earth Day
PROJECT SUMMARY
Working in partnership with both a visual designer and lifecycle marketing partner, we designed an email for our small business owner audience segment. The email ended up with a high open and read-through rate that pleased our marketing partners. In this project, I designed all copy, ensured data attributes aligned with the correct segments, and led the content structuring.
Project Highlight
Writing subject lines and preview headers is way more difficult than people realize. You are balancing character counts, accessibility, attention-grabbing, and clarity.
