Data in Context
PROJECT SUMMARY
Working in partnership with a visual designer, data science, and lifecycle marketing, we designed an email for four different audience segments. For this email, I led the content structuring, and designed all copy.
Project Highlight
Like in most highly matrixed organizations in regulated industries, legal becomes a BFF in the process—as you can see here with the amount of footnotes and asterisks.
Project Highlight
Our strategy was to ensure every email was highly personalized based on the customers’ plan and where they were in their journey with QuickBooks.